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30 Dec,2023

New Blog

Blog Post Best Practices

Understand Your Searcher’s Intent

If there’s one thing we know about Google, it’s that they are paying attention. Especially to how and what people search on a daily basis. But in general, there are four different types of search intent that a user can have.

  1. Informational
  2. Navigational 
  3. Commercial
  4. Transactional

Knowing how your customer or audience base searches for content on Google helps shape your own strategy. This means you can make more streamlined, direct blog content of your own.

Establish a Clear Goal For Each Post